What I do
I’ve worked with firms to increase their win rate for over 25 years.
I’m a proposal consultant for a wide range of professional services firms — global, national, regional, mid-size and boutique and I have helped firms win over $3 billion in competitive bids. My services include training and coaching on growth strategies, proposals, and bid presentations.
In addition, I assist corporate in-house legal departments with RFPs and KPIs to measure and track law firm performance.
Nancey Watson
NL Watson Consulting Inc.
Nancey Watson is the President and Founder of NL Watson Consulting Inc., a proposal consulting professional specializing in the legal services sector. Nancey has over 25 years of experience writing winning proposals for professional services firms and has led her clients to win over $3 billion in competitive bids.
Having run her own legal services proposal business for over 14 years and worked in corporate environments, she understands how decisions are made, what matters to clients, and how to keep work progressing without unnecessary work projects or friction.
Because she has worked on hundreds of proposals, she brings best-practice content to the fore and, acting as both consultant and coach, she mentors partners and legal proposal writers on differentiation techniques and proposal strategies.
Nancey has forged deep ties within the legal operations and procurement community to understand their RFP needs. She is skilled at creating content that resonates with in-house corporate legal teams, legal operations, and procurement professionals. In addition to writing numerous articles for leading legal publications, she has hosted several sessions at legal conferences across North America, featuring leading legal operations professionals. Her sessions have included pricing bootcamps and pricing masterclasses.
She develops and leads innovative programs for law firms, including strategic proposal management workshops, presentations on how legal operations influence law firm selection, and CLE sessions.
Who I work with
I work with law firms as well as in-house legal departments.
I have over 25 years of experience responding to professional services RFPs and 15 years responding exclusively to RFPs for legal services.
Over the years I have used my expertise with in-house procurement to develop a database with hundreds of best practices questions by industry and practice area that should be considered for RFPs.
I have presented the topic How Procurement Impacts Law Firm Selection for law firms in Toronto, New York, Los Angeles, and Houston.
In addition I have presented Beyond the RFP: Linking Strategy and Values to the Proposal for Legal Services Process at the Canadian Corporate Counsel Association National Conference and other conferences around the world.
Author of The Silver Bullet: How RFPs are Won (Ark Group). This book walks Law Firms through the steps of preparing a proposal and links every step to strategy.
Procurement is provided with valuable insight on how law firms think. I
Contributing author for the Thomson Reuters Legal Executive Institute and regularly write about proposal strategy and procurement and how they can work better together.
Why work with me
In a nutshell: I can help you improve your bid win rate.
I also assist in-house legal departments to create best practices RFPs.
I love my work and over 90 per cent of my engagements are with repeat clients or are referrals. I believe this is because I have a high win rate and am flexible when working with my clients at all levels.
I am very comfortable working behind the scenes to make you successful or being front-and-center and working with senior leaders.
I follow my own advice and offer alternative fee arrangements such as: hourly rates, fixed fee, retainer, project-based, and so forth.